On November15, the flagship LOVE REPUBLIC concept store opened in Afimall City shopping center in Moscow – the first trade space of 720 sq m. This is the double increase in space compared to the existing average store of 350 sq m.
The project design has been made by the LOVE REPUBLIC team. It incorporated modern world tendencies in the store interior design and visual merchandising: soft shapes, light tones, combination of different textures and materials – all these are elements of the new concept store.
The big store will offer the brand’s widest assortment mix: from regular collections to collaborations and limited product lines.
LOVE REPUBLIC plans active retail expansion as well as development of its own E-commerce. The store in Afimall City is a key opening of this season.
This autumn, the brand has launched new stores in VEGAS Crocus City, Sedanka City shopping center in Vladivostok and relocated its store in Vesna shopping mall in Moscow. By the end of the year, stores of new format are planned to be opened in Moscow, Yaroslavl, New Urengoi, Surgut, Murmansk and Chelyabinsk. In November, the brand launched a new mobile app. In 2023, the brand plans to upgrade its site.