About company

The cult of values

The fashion industry is endlessly fascinating! We know it like no other. More than a century in the walls, where the headquarters of Melon Fashion Group is located, clothes are being created.

The company owns three brands - ZARINA, befree and LOVE REPUBLIC. Each brand is special. Exceptional. Like those for whom collections are created.

Sensual LOVE REPUBLIC, light and sincere befree, feminine and creative ZARINA. Teams of each brand subtly feel and accurately guess the desires and mood of their adherents. And they are so fickle. This is our inspiration! Nothing acts so on your nerves, like a tedious monotony.

Melon Fashion Group is not just a company. Not just one of the leaders of the fashion industry. it the whole world! What are we doing here? We create collections and comfortable conceptual space for fitting and buying. We ourselves organize the whole cycle of fashion business - from modeling and production of clothing before opening and decorating stores. And there are several hundred of them in 7 countries. We are known and loved in Russia, Ukraine, Kazakhstan, the Republic of Belarus, Armenia, Georgia and Poland.

Mikhail Urzhumtsev
Mikhail Urzhumtsev
CEO
David Kellermann
David Kellermann
Chairman of the Board of Directors
Galina Sintsova
Galina Sintsova
Member of the Board of Directors

Culture

We know that our life is rapid and the work takes up most of it, so we want to do what we love. To burn, dream, be inspired, realize their ideas, create and create something big and special.

Personality and self-development are key concepts for us. Therefore, we choose inspiring mind inspiration, and not a comfortable flow of life, creativity and self-realization, and not stability and habit.

Our culture is a cult of important meanings for us. These are the cults of Big Talents, business, the spirit of start-up, brevity, freedom and responsibility, openness and our values.

The cult of values

We think strategically and we always remember where we are going.

We make sound decisions, even if they may be contrary to the rules adopted earlier.

Any our action, report or process we build on the principle of common sense and only so.

We are able to get to the bottom and divide the cause and effect, and make a measured decision, despite our natural emotionality.

We do the right things, but do not do things right.

Any our action, report or process we build on the principle of common sense and only so.

We think strategically and we always remember where we are going.

We make sound decisions, even if they may be contrary to the rules adopted earlier.

We do the right things, but do not do things right.

We think strategically and we always remember where we are going.

Brands

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