History
The cult of values

We are proud of our history. Its roots go back to the 19th century. In a buiding,
where now our headquarters is located, the Empress Maria Alexandrovna organized the Women's Needle School on the basis of the needlework department for girls at the Charity House of Poor Children. Subsequently, the "Pervomayskaya Zarya" garment factory was created here, which became both a major enterprise of St. Petersburg and its brand.

History

The cult of values

We are proud of our history. Its roots go back to the 19th century. In a buiding,
where now our headquarters is located, the Empress Maria Alexandrovna organized the Women's Needle School on the basis of the needlework department for girls at the Charity House of Poor Children. Subsequently, the "Pervomayskaya Zarya" garment factory was created here, which became both a major enterprise of St. Petersburg and its brand.

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1882

Under the patronage of Empress Maria Alexandrovna in St. Petersburg, the Women's Needlework School was opened

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1926

From the sewing school and the women's dress factory, the School-Factory is created. V. Münzenberg

1964

On the basis of the head factory "Pervomayskaya" the Leningrad Production and Sewing Association "Pervomayskaya Zarya"

1993

The first Russian clothing brand ZARINA was created

1996

The shareholders of ZAO "Pervomaiskaya Zarya" included Swedish firm Kurt Kellermann

The newest history of "Melon Fashion Group", which a company is known and loved by hundreds of thousands of customers in Russia and Europe, begins with a meeting of business and fashion enthusiasts. Galina Sintsova, Mikhail Urzhumtsev and David Kellermann met in the 1990s in St. Petersburg.

Strong in spirit, tireless and energetic, they forever changed the usual course of things in the company, breathing new meaning into it and giving a fundamentally different vector of development. They were united by entrepreneurial talent and tireless energy, like a virus that infected everyone. This fateful meeting in many senses had an incredible impact on the market as a whole.

The restart has opened a new name for Russia in the fashion industry, which later became a major company in the domestic fashion retail.

2002

The launch of a new brand befree

2005

The shareholders of ZAO "Pervomayskaya Zarya" diversified their business. Established OJSC "Melon Fashion Group"

2009

The company launched the brand LOVE REPUBLIC

2010

The number of stores in the retail network reached 500. The brand of befree launched a men's clothing line

2014

The company's turnover exceeded 10 billion rubles and by the end of the year amounted to 11.2 billion rubles

2016

Federal and international expansion continues. The company operates in six countries. "Melon Fashion Group" becomes JSC

2017

Befree launch in Poland

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