We believe that real beauty lies in femininity, authenticity and harmony. This is how we approach our clothes placing accent on natural beauty inherent in every woman. There is no issue in shapes or sizes. Our clothes show how you are feeling and what really inspires you. DNA of the brand is modern feminine classics. We make fashion with meaning!

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3 Principles of an ideal image by ZARINA



Beautiful stores inspire us to make a purchase. Sticking to the refined femininity in clothes, the brand team has come to the same architectural solution. The interior is inspired by the atmosphere of Paris lofts with their pastel colors, lightness, gentleness and romantic accents. It is both classical and modern inviting and enhancing positive mood. No one will remain indifferent.


ZARINA offers 6 product lines:

ZARINA COLLECTION – clothes in neoclassic style for everyday wear;

ZARINA SMART – stylish office clothes;

ZARINA WEEKEND – comfortable wear for a weekend;

ZARINA ACCESSORIES – stylish accessories complementing the feminine look;

FASHION WITH MEANING – a limited collection the prints for which are created by young people with special needs from charity foundations: RAOUL, Naked Hearts, Anton is nearby;

BE PROUD OF RUSSIA – this limited collection reflects our pride for Russian art and Russian people in general.

ZARINA franchising

ZARINA is the first Russian fashion brand with a 27-year old history.

We do fashion, but not only – we do business with meaning offering our partners efficient and beneficial cooperation.

Learn more about the franchise
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