We reveal the secret of real femininity creating trendy, stylish and comfortable clothes that compliment the woman’s figure. Marrying the refined classic style with exciting ingenious details, we create unique looks.

ZARINA women are modern working young women with family values and oriented at self-fulfillment. They go for practical solutions and seek first-hand comfortable and modern office-wear. For them, style dominates trends.

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Nice stores are an inspiration causing customers to buy something by all means. That is why we have upgraded the store concept, and now ZARINA has spacious fitting rooms with a lounge zone, big mirrors and natural light hues – all this enhances comfortable shopping. This concept was inspired by the designer trend Japandi, which combines Japanese moderation with Scandinavian practicality. The average store space is 300 sq m.


Developing its products, ZARINA strives to build a full-range wardrobe for various life occasions catering to the needs and way of life of its target audience. At present, the offer consists of the following lines:

STYLE – trendy collections, reflecting the style of the brand and fashion tendencies

CASUAL –everyday looks, accent on comfort and functionality

BASIC – basic items that are the foundation of any wardrobe

DENIM – cozy denim looks


SPORT – sports outfits and accessories

PAJAMAS – comfortable and cozy

SWIMWEAR- modern and stylish

KIDS WEAR – for school, weekends and parties

ACCESSORIES – bags, purses, bijou, belts, hats, scarves and other accessories


LIMITED & COLLABS – limited collections made from premium fabrics

ZARINA franchising

ZARINA is the first Russian fashion brand with a 30-year history. We offer our partners to become not only a part of our history but efficient cooperation too.

Learn more about the franchise
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