ZARINA
ZARINA is the first Russian fashion brand that dates back 30 years. The brand was inspired by strong and talented women who created the first fashion label in Russia.
Today, ZARINA is a stylish capsule wardrobe with casual wear at affordable prices for millions of women and men.
We create timeless fashion and make inspiring clothes that reflect the individuality of our customers.
ZARINA. Just being yourself.
Go to zarina.ruZARINA VALUES
STORES
Nice stores are an inspiration causing customers to buy something by all means. That is why we have upgraded the store concept, and now ZARINA has spacious fitting rooms with a lounge zone, big mirrors and natural light hues – all this enhances comfortable shopping. This concept was inspired by the designer trend Japandi, which combines Japanese moderation with Scandinavian practicality. The average store space is 300 sq m.
Collections
Developing its products, ZARINA strives to build a full-range wardrobe for various life occasions catering to the needs and way of life of its target audience. At present, the offer consists of the following lines:
STYLE – trendy collections, reflecting the style of the brand and fashion tendencies
CASUAL –everyday looks, accent on comfort and functionality
BASIC – basic items that are the foundation of any wardrobe
DENIM – cozy denim looks
OUTERWEAR
SPORT – sports outfits and accessories
PAJAMAS – comfortable and cozy
SWIMWEAR- modern and stylish
KIDS WEAR – for school, weekends and parties
ACCESSORIES – bags, purses, bijou, belts, hats, scarves and other accessories
CLOTHES FOR DOGS
LIMITED & COLLABS – limited collections made from premium fabrics
ZARINA franchising
ZARINA is the first Russian fashion brand with a 30-year history. We offer our partners to become not only a part of our history but efficient cooperation too.
Learn more about the franchise