Mothers can be different. Creative and light-minded, strict and caring, always busy or those who gladly devote every minute of life to their kids. Those baking the best pan-cakes in the world, or those always hurrying to their work.

It does not matter what type of mother you are. The most important thing is that you are the best for your kid. Sela creates clothes for the best mothers and their much-loved children.

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SELA offers a wide range of goods- clothes, accessories and underwear for women and children 2 to 12 years old.


We propose to join our team and share our love of fashion and passion for business.

Our partners not only get a unique experience, efficient business model and wholesome support, but also one of the most favourite brands on the Russian fashion market.

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