“Wear art” — this slogan marked the start of the new FW'21 season. It is about creativity in all its aspects: from the art of maternity to the clothing capsule designed jointly with the Tretyakov Gallery, which became the hit of the season.

Comfortable knitted sets, cotton T-shirts, hoodies and sweatshirts bear hits of world painting by the avant-garde Malevich, marinist Aivazovsky, fairy-tale Vrubel and other outstanding painters.

“We have combined masterpieces of art with basic wardrobe so that art should enter our everyday life. Russian painting is an important part of history and culture. It shapes and inspires us. We wear art on us and inside. For, we are art perse”.

You can learn more about the capsule designed jointly with the Tretyakov Gallery on the special site sela x Tretyakov gallery.