The brand has opened a new store in MEGA Teply Stan in Moscow.
The new befree store is a comfortable and modern shopping space of 1 100 square meters.
The interior design presents an upgraded brand concept: instead of shop windows, visitors see first a big arched portal with an inbuilt led strip. At the very entrance, there is a fashion station for exposing fashion capsules, while deep inside the store, a lounge zone decorated with eco fur awaits the customers.
The store offers all the brand lines of women’s and men’s clothing as well as accessories and limited collections including the new Malevich capsule created jointly with the Tretyakov Gallery.
As a reminder, the first befree fashion hypermarket opened in August, 2021 in the Salaris shopping mall in Moscow.