Market Media, a portal dedicated to retail trade, has published four author's columns by Mikhail Urzhumtsev. In his articles, Melon Fashion Group's CEO told the readers how the concepts of the brands have changed, how we attract customers, whether children's and men's fashion exists in Russia, what are the pros and cons of marketplaces, whether there is a future for offline, and much more.

The materials are found at the following links:

Offline exists and will never go away

Why Melon Fashion Group expands its stores

We are as good as ever

Every day is a new challenge