On May 19, Melon Fashion Group, one of the leading and dynamically growing companies among Russian fashion retail, operating 4 brands: ZARINA, Befree, LOVE REPUBLIC and sela, made five openings at once, thus bringing its retail chain to 900 stores.

sela of almost 700 sq m in the Maxi shopping center in Arkhangelsk became number 900.

Since beginning of 2023, Melon Fashion Group has opened and relocated to bigger trade spaces 105 shops of totally 86.5 thousand sq m.

Mikhail Urzhumtsev, CEO of Melon Fashion Group:

“Active expansion is the staple in Melon Fashion Group’s strategy. Seeing the demand for our brands, we keep strengthening our positions in cities with one-million population and enter new regions and cities opening big-format ZARINA, Befree, LOVE REPUBLIC and sela stores there. Today, our retail chain numbers over 900 trade points. We are aware of our potential and the market possibilities, this makes us go further. That is why we will increase our capacity and open even more shops so that all citizens in Russia could dress stylishly at affordable prices”.