In 2017, Melon Fashion Group increased its revenues by 11.2 % compared with 2016 and the figure reached13.9 billion roubles. EBITDA has grown 2.3 times (excluding translation differences) against 2016: by the end of the year the figure reached 1.5 billion roubles.

Last year there were launched 46 new stores and 48 stores were relocated to bigger spaces. Totally, by the end of the year there were 551retail stores with the total trade space at 126.3 thousand square meters, which is 12 % bigger than in 2016.

In 2017, Melon Fashion Group signed contracts with factories in Turkey, Egypt and Vietnam, dealing totally with 193 suppliers from 10 countries.

Melon Fashion Group was working at several big strategic projects simultaneously, one of them was to bring befree, ZARINA and LOVE REPUBLIC stores to Poland. By the end of the year, the company operated 6 stores in 3 Polish cities.

New speedy routes have been found for deliveries and multimodal transportation via the port of Vladivostok has been implemented. The whole volume transportations by trucks, railway and air has increased dramatically.

IT infrastructure has also undergone very serious improvements. SAP Business Objects solution has allowed to shoot the speed of collecting and processing analytical reports. Mobile accounting of goods and new cash-desk equipment has released a good deal of salespeople’s time for better service of the customers.

Mikhail Urzhumtsev,CEO of Melon Fashion Group: “ Speed and availability – these words characterize best of all the striving of the team in 2017. Our ambitions and energy were focused on raising efficiency of all business processes. The result exceeded all expectations: large-scale projects have been successfully carried out with a very compressed time schedule. There is significant growth in all key aspects of the business”.