Melon Fashion Group, owner and operator of the four brands: ZARINA, befree, LOVE REPUBLIC and sela, continues to actively develop its retail and announces all four brands simultaneously opening in the biggest shopping mall in Moscow.

On October 29, there was a gala opening of the Tschelkovsky shopping and entertainment center, which is only a part of a multifunctional mall.

The new stores feature original architectural solutions reflecting the unique concept of each brand. In LOVE REPUBLIC customers enter through a spacious light portal, in sela there is a brand fresco made straight on the concrete, and in the children’s zone one sees an authentic author’s wallpaper. befree presents a polygonal unicorn and a dreamy atmosphere with a bigger man zone, while ZARINA interior proclaims minimalism and accent lighting. The total space of all stores is 1 200 square meters.

ZARINA, befree, LOVE REPUBLIC are located on the second floor, and sela is on the third.