MELON FASHION GROUP INCREASES PRODUCTION IN RUSSIA
Melon Fashion Group continues to look for and develop partnerships with vendors who offer optimal value for money. They should also necessarily comply with the company’s principles of labour organization and use of natural resources.
Availability of production capacity and readiness of factories to produce required volumes are key criteria applied by the company when choosing a partner.
In the first half of 2018, Melon Fashion Group increased considerably its production in Russia. Compared with the same period in 2017, the increase has been fivefold. Over the first half this year, more than 120 thousand pieces have been manufactured in Russia, mainly from jersey.
T-shirts and sweatshirts by befree produced in Russia enjoyed huge success, was sold out very quickly, and the brand decided to repeat the collection. The designers appreciated highly their cooperation with local vendors: the lead-in time from the sketch to the collection has reduced to two months.
Presently, Melon Fashion Group cooperates with 8 factories in different regions in Russia. The main advantages are fast production, high quality and prompt deliveries without customs. Moreover, payments are made in roubles, which is quite beneficial in view of the unstable currency exchange rate. The company intends to increase cooperation with Russian producers.