MELON FASHION GROUP HAS JOINED THE INTERNET SALES ASSOCIATION
MELON FASHION GROUP now is 575 stores in 138 cities. The company also owns three Internet stores of its three brands – ZARINA, befree and LOVE REPUBLIC and actively collaborates with the largest online retailers.
In 2018, MELON FASHION GROUP set a strategic long-term plan of its online development. Among its major goals is formation of a strong team, improvement of its online stores’ interfaces and acceleration of fulfillment. The efforts undertaken by the company have already brought their fruit, and the team is reaching its goals: in 2018, the online sales grew 125 % compared with the previous year.
The company’s online strategic plan is quite ambitious. To help their realization, the retailer will use expertise and experience of the INTERNET SALES ASSOCIATION, a non-profit entity created by the e-commerce leaders in order to set principles of fair competition, diminish the share of grey market, protect consumer rights and work out the unified industry standards of online trade.