The VTB bank realized the project of instant payment at 700 cash terminals of Melon Fashion Group. Now ZARINA, befree and LOVE REPUBLIC customers have a possibility to make an instant payment in all the regions where the shops operate.
The system of instant payment is an alternative to bank cards. Its advantages for the company are low rate and instantaneous crediting funds on the account, while for customers, it is a new safe way of buying without using plastic bank cards or cash. All payment data are formed automatically in the QR code: it is enough to place one’s phone in front of the POS terminal and confirm the operation in the mobile app of the bank supporting the system of instant payment. Funds will be credited on the store’s account online.
Alexander Botsiev, head of the sales division of the transaction business department and senior vice-president of the VTB bank: “ The VTB bank has become one of the pioneers of the system of instant payment – an innovative Russian service standing out for its convenience, safety and practicality of payment. We are glad that Melon Fashion Group has chosen it, and now the company can evaluate all the advantages of the new technology. This solution will optimize costs due to the minimal commission fee as well as raise the level of client service”.
Natalia Samuticheva, CFO of Melon Fashion Group:
“Due to the start of our joint project with VTB, we hope to cut significantly our cashier costs and make payments easier for our customers. The new service is already available at our stores throughout Russia”.