It is 15 years ago that on December 27, 2005, Melon Fashion Group was born on the basis of the legendary Pervomayskaya Zarya, destined to become a leader of the fashion industry.

Melon Fashion Group today is the owner of 4 brands with unique concepts, it operates in 5 countries, it has more than 800 stores in Russia and abroad, more than 5 thousand employees, more than 7 million loyal customers, its revenues being 25 billion roubles.

We have gone a long way; and even more exciting days, challenges and deeds lie ahead of us. On this occasion, we have designed a retrospective project named “15 YEARS IN MAKING FASHION” – highlights from our history: our values, dramatic events and moments which created us as we are today. One can see it HERE, or on the starting page of the company’s official site.

This special project was designed by the ARTW team in partnership with PR department of Melon Fashion Group. We appreciate very much all those who realized this idea: designers, engineers, managers of the project.

Our logotype has been also changed: now one can see 15 in the letter “O” symbolizing the company.