On April 26, the Academy of Retail and the MindBox held the annual online talk with representatives of big fashion brands focusing on changes on the market and challenges that the businesses have faced. Tatiana Bredikhina, director of Befree took part in the discussion and spoke about the brand’s actions in the period of uncertainty, about its transformation and the discount doping emerging between the customer and the business.
HR‑brand ‘20
Winner
HR‑brand ‘20