ZARINA, LOVE REPUBLIC и befree расширились в ТРК «ЛЕТО»

Entering the Georgian market was another successful step towards the implementation of the "Melon Fashion Group" strategy aimed at using the potential of the fast-growing regional markets and markets of the CIS countries. "We already have quite a serious experience of development in the franchising system in Kazakhstan and Belarus," comments Kestutis Sasnauskas, General Director of OJSC "Melon Fashion Group". "The opening of the store on the franchising system in Armenia also showed good results, so entering the Georgian market was a matter of time."

Opening the new franchise stores in Belarus, Kazakhstan, Armenia, and now in Georgia, the company strengthens its positions not only as a large retailer, but also as a reliable and promising partner.

Armine Margaryan became the partner of the "Melon Fashion Group" in Georgia, with which in October 2014 the company entered the Armenian market by opening the first store of the LOVE REPUBLIC brand in Yerevan.

For reference:

OJSC "Melon Fashion Group" manages fashion brands befree, ZARINA and LOVE REPUBLIC. The company performs a full cycle of the fashion business, from modeling, production, purchasing and ending with the distribution, sale, promotion of women's and men's clothing and accessories. Today, the "Melon Fashion Group" is represented in 6 countries - Russia, Ukraine, Belarus, Kazakhstan, Armenia and Georgia.

As of May 1, 2015, the Company operates 656 stores. Of these, 624 in Russia (511 own retail network, 113 franchise systems), 20 stores in Ukraine, 7 in Kazakhstan, 3 in Belarus, 1 in Armenia, and 1 in Georgia.